Cuboh vs vGrubs: Which Order Aggregation Platform Saves You More

Running delivery across Uber Eats, DoorDash, Grubhub, and other platforms often creates more than operational noise. Multiple devices, rising commissions, frequent order issues, and limited control over margins are now common challenges for restaurant operators.

Order aggregation platforms aim to simplify this complexity. Two solutions that frequently come up are Cuboh and vGrubs.

While both centralize incoming delivery orders, the more important question for most restaurant owners is not convenience alone. It is which platform actually helps reduce costs and improve long term profitability.

This comparison looks at Cuboh vs vGrubs through the lens of cost impact, operational scope, and long term value, not just basic order consolidation.

Note: This comparison is based on publicly available information and is intended for general informational purposes only.

Why Order Aggregation Alone Is No Longer Enough

Order aggregation solves one operational problem. It manages incoming orders from multiple delivery marketplaces in one place.

What it does not automatically solve:

  • High third party delivery commissions
  • Time spent handling cancellations, refunds, and disputes
  • Dependence on marketplaces for customer relationships
  • Margin pressure as delivery volume increases

As delivery grows, these gaps become more expensive. This is where meaningful differences between aggregation platforms begin to show.

What Cuboh Primarily Helps You Do

Cuboh is positioned as a delivery order management solution focused on organizing and routing orders from third party marketplaces.

For many restaurants, this results in:

  • Cleaner workflows
  • Fewer missed orders
  • Reduced tablet switching

However, Cuboh is primarily an operational efficiency tool. It does not materially change delivery commission structures, reduce marketplace fees, or introduce new revenue streams. Refund handling, dispute management, and reliance on third party platforms typically remain with the restaurant.

For operators focused mainly on organization, this may be sufficient. For those focused on cost control and margins, these limitations matter.

How vGrubs Approaches Order Aggregation Differently

vGrubs is designed as a broader restaurant platform rather than just an order inbox.

At the core is vTablet, which consolidates orders from Uber Eats, DoorDash, Grubhub, and other platforms into a single device. Orders flow through one system instead of multiple tablets. Learn more about the unified tablet experience on vTablet .

From there, vGrubs layers in services designed to impact profitability, not just convenience.

Hardware and Go Live Experience

Cuboh

Cuboh typically operates on a bring your own hardware model. Restaurants manage devices, setup, and configuration themselves.

vGrubs

vGrubs typically provides a pre-configured tablet and printer during onboarding. This allows restaurants to go live quickly with minimal setup and fewer technical hurdles.

This approach reduces early friction and shortens time to activation.

Where the Biggest Savings Come From: Delivery Fees

Most restaurants do not lose money because of order handling. They lose money because of delivery commissions.

Cuboh and Delivery Costs

Cuboh does not change how delivery pricing works. Orders continue under commission based pricing set by third party marketplaces.

vGrubs and Flat Fee Delivery

vGrubs offers vDrive, a flat fee delivery option designed to reduce delivery costs on eligible orders. Details on this model are available under vDrive .

With vDrive:

  • Predictable per delivery pricing
  • Automatic driver assignment
  • Live tracking for restaurants and customers

For restaurants with steady delivery volume, this difference can translate into meaningful monthly savings depending on market, distance, and order mix.

Reducing Marketplace Dependence With Direct Ordering

Lower fees help, but long term savings come from owning more of your orders.

Cuboh

Cuboh is not a native direct ordering website solution and typically relies on third party systems.

vGrubs

vGrubs includes vOrders , a branded online ordering system that allows restaurants to accept pickup and delivery orders directly through their own website. More details are available under vOrders.

With vOrders:

  • Customers order directly from the restaurant
  • Orders flow into the same unified tablet
  • Marketplace dependence can decrease over time

This creates a clear path toward higher margin orders.

Increasing Order Volume Without Opening New Locations

Saving money is one side of profitability. Growing revenue with the same kitchen is the other.

Cuboh

Cuboh does not offer tools for launching additional delivery-only brands.

vGrubs

vGrubs supports Virtual Restaurants, allowing kitchens to operate additional delivery brands without changing their physical setup. Learn how this works under Virtual Restaurants .

vGrubs supports:

  • Brand selection and onboarding
  • Menu setup and listings
  • Marketplace rollout and optimization

This allows restaurants to increase delivery volume while keeping fixed costs stable.

The Hidden Cost Many Platforms Ignore: Time

Delivery management does not stop at order acceptance. Staff and managers still spend time handling:

Cancellations and refunds

  • Order changes
  • Customer complaints
  • Marketplace communication

vGrubs offers Concierge Support, which helps manage these repetitive delivery tasks on behalf of the restaurant. More details are available under Concierge .

By offloading this work, restaurants can protect manager time and reduce daily operational distraction

Pricing Structure and Long Term Value

Cuboh generally operates on a fixed subscription focused on order management.

vGrubs offers multiple service options, allowing restaurants to combine aggregation, delivery, ordering, and support tools. Depending on usage and volume, these services can reduce or offset platform costs over time.

Choosing Based on Cost Impact, Not Just Features

Cuboh can be a solid fit if your primary goal is basic order consolidation.

vGrubs is typically a better fit for restaurants looking to:

  • Lower delivery fees
  • Increase direct orders
  • Add incremental revenue streams
  • Spend less time managing delivery issues
  • Operate through a single integrated system

The Bottom Line for Restaurant Owners

If order aggregation is the finish line, Cuboh can do the job.

If order aggregation is just the starting point and the real goal is saving money, improving margins, and scaling delivery profitably, vGrubs offers more levers to get there.